Leading the Pack


Leading the Pack

People need status to feel as though they are achieving.

If you, as a leader are high in this social need, you’ll learn how to properly embed individual goals to team outcomes in order to quickly create common goals, rewards for performance and higher levels of individual discretionary effort.

Leadership styles high in this social need:

  • Coach
  • Energiser
  • Diplomat
  • Crusader

Why We Need To Lead The Pack:

It’s taken a while, but we now know for sure that your grandmother was right: money can’t buy happiness.

In fact, studies of hundreds of participants across many cultures show that once our basic needs have been met, the relationship between money and happiness is astonishingly small. And more importantly for teams with high performance demands, multiple studies have now shown that monetary incentives can actively inhibit the brain’s ability to respond adaptively to solve problems.

NeuroPower RELISH Pyramid

So how can leaders find ways to motivate their teams to brilliant performance?

Building evidence from research conducted by people such as Dr Caroline Zink and highlighted by authors such as Daniel Pink, show that status, recognition and independence are key drivers of motivation and performance and in most cases have a greater long-term effect than money.

In a team environment, we all have a need to be personally successful and to be recognised. Recognition for work well done triggers the release of dopamine (the neurochemical responsible for creating positive emotions like satisfaction and pride), while having a high status within social groups leads to the release of serotonin, which boosts positive mood and physical resilience.

To drive high performance, leaders must align individual aspirations and motivation with the team’s goals and have the ability to redirect individual competitiveness towards shared competitive advantage.


What Need Does Expression Meet?:

To set and achieve goals that allow for personal and group success.
The primary social function of Leading the Pack is to allow individuals to pursue individual goals, either within the constraints of their social network or by competing to change their position within the network structure.

It promotes survival by enabling individuals to focus on personal goals even when that involves competition with other members of the group.

Fulfilling this need recruits parts of the brain called the striatum involved in reward, motivation and drive.

The Key Benefits to Expression:


Team members are highly motivated and put in significant discretionary effort above and beyond what they are paid to do.